25 April 2002

BUZZ WORD WATCH
I just saw two commercials in a row invoke the Declaration of Independence. First, an ad for The Neighborhood by MCI (some sort of phone service plan, the details of which were TV-typically vague) concluded with the promise "All words are created equal again;" the very next spot began, "All power toothbrushes are not created equal." And I'm prepared to bet all the change in my bus-fare-slush-fund-jar that most viewers didn't realize, even with the two commercials in such proximity, that they were being manipulated.

Discuss.

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